Brand Sentiment Monitoring Dashboard
Impact50K+ daily mentions tracked
Coverage50K+/day
Sentiment Accuracy89%
Alert Speed<5 min
Overview
Built a brand monitoring platform that tracks and analyzes social media mentions across Twitter, Reddit, and news sources. The system provides real-time sentiment scores and automated alerting for reputation management.
The Challenge
The brand had no visibility into customer sentiment on social media, often learning about PR crises after they had already escalated.
The Solution
Implemented streaming ingestion from social APIs, fine-tuned BERT models for sentiment classification, and built dashboards with anomaly detection for early warning of sentiment shifts.
Key Results
Tracking 50K+ mentions daily
89% sentiment classification accuracy
<5 minute alert latency for crises
Tech Stack
PythonTransformersApache KafkaElasticsearchGrafanaTwitter APIReddit API